Profile

Julian Baricuatro

VP Membership and Innovation

Julian Baricuatro is a visionary entrepreneur, accomplished marketing expert, and astute brand strategist with an impressive 20-year track record. He has founded multiple successful enterprises and organized major events such as the Canada Coconut Festival, World Superfoods Expo, and World Coffee and Tea Expo. Julian serves on the advisory boards of several global organizations, including Green Gold Global Group (4G) Biotech Inc., Lifestyle Projects International UK, African Coconut Group, and the West Africa Specialty Coffee Association (WASCA). Renowned for his ability to rapidly understand businesses and develop impactful branding and marketing solutions, Julian holds 19 global IT industry certifications and has worked with Fortune 100 companies. He is also certified in 30 different thematic areas by the Food and Agriculture Organization of the United Nations, further strengthening his expertise in sustainable development and agriculture. He expertly guides entrepreneurs in clarifying their vision, identifying target demographics, and crafting strategies for effective audience engagement. An award-winning author and entrepreneur, Julian shares his expertise as a writer, public speaker, and business mentor. Drawing on deep industry insights and practical experience nurturing businesses from inception, he provides invaluable counsel to aspiring business owners.

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